Paul's Anytime Plumbing, Heating & Cooling
This is muli-channel marketing project from redesign of the corporate identity to web development and other marketing materials and local online marketing.
A few months ago, we were asked to redesign the web site for Anytime with Paul's Plumbing, Heating & Cooling, a company established in 1981. The old web site was on an online directory platform that was not doing the company justice. Little SEO (even though they were paying for it), poor design and an ungodly monthly expense. First things first. What were their goals, what was the business doing to improve itself and grow, what was their philosophy, other materials were they using and how, and how much were they paying (just a few of our questions)?
We began by listening to their story. Then the information and services they wanted to market. Then we began research on their industry.
Corporate Identity
The Anytime with Paul's Plumbing, Heating & Cooling logo was dated and had too much going on. We wanted to represent the main elements of their business in the logo: Plumbing, Cooling & Heating while keeping the "bug" clean and with staying power. Often logos are created with the essence of a new trend. But when the trend fades, so does the logo.
During the process, another thing happened. The named changed. We suggested that they consider simplifying - Paul's Anytime Plumbing, Heating & Cooling. It made it a cleaner corporate identity and rolls off the tongue better.
During the process, another thing happened. The named changed. We suggested that they consider simplifying - Paul's Anytime Plumbing, Heating & Cooling. It made it a cleaner corporate identity and rolls off the tongue better.
Web site - Past
The old web site was on an online directory platform that was not doing the company justice. Little SEO (even though they were paying for it), poor design and an pretty high monthly expense with little ROI.
It was not very mobile friendly either.
It was not very mobile friendly either.
Web site New and Improved
The new site is mobile friendly, bright, professional and relevant organizing the content in a logical way. Full Circle Creative worked with Ben Price at Adsortium Media to create an initial library of images using their people doing a variety of task. The quality of the imagery is outstanding.
SEO & Local Marketing
We are now updating content on the site and will soon implement a Online Local Marketing strategy. This will include submitting the site to 25 different directories and services such as Factual, Apple Maps, Google, Yellowpages, etc. With a coordinated plan to include their Google My Business page and Facebook, we should see some significant results in their SEO.Reputation Management
Using an online service, we can monitor citations and a number of online review services such as Yelp and Google My Business. This will allow our client to efficiently review and respond to comments made and in one neat dashboard.
Photography
Working with our partner Ben Price at Adsortium Media, we staged a photo shoot using their people, being as authentic as possible. We did not want to soley rely on stock imagery. This was important to Paul's Anytime Plumbing, Heating & Cooling.
A few months ago, we were asked to redesign the web site for Anytime with Paul's Plumbing, Heating & Cooling, a company established in 1981. The old web site was on an online directory platform that was not doing the company justice. Little SEO (even though they were paying for it), poor design and an ungodly monthly expense. First things first. What were their goals, what was the business doing to improve itself and grow, what was their philosophy, other materials were they using and how, and how much were they paying (just a few of our questions)?
We began by listening to their story. Then the information and services they wanted to market. Then we began research on their industry.
